PRODUCT MANAGEMENT & PRODUCT MARKETING
A Product is anything that can be offered to a market that might satisfy a want or need
Product management involves not only developing products that better meet customer needs but also managing the ongoing lifecycle from product conception, product development, product launch, product sustaining - till finally, product discontinuance. One common mistake is thinking that marketing is advertising, another is that marketing is gathering information or finding new prospects. Whilst these are important activities, they need to be coordinated through an overall product management strategy to increase and sustain revenue growth.
Effective strategic product management needs you to look outside your organisation as well. Markets are not static – customers’ tastes change, technology can create new opportunities or make your product obsolete. The challenge is to keep your products ahead of the game, enabling your customers to improve their businesses as well.
AUSPresence works with companies that want to beat lift their bottom line through improved product management. We can map the current performance of your products and recommend actions to maximise the revenue potential of your portfolio. You can also engage us to assist you with different aspects of the product life cycle.
Contact AUSPresence today to improve the performance of your products Contact Us
- Product conception
Concept capture, market research, competitive analysis, positioning - Product development
Product description, scope definition, business case, project management
- Product launch
Marketing collateral, customer presentations, press relations
- Product sustaining
Sales training, promotional programs, channel development, performance monitoring
- Product discontinuance
Migration path, customer communication, project management
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“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” Steve Jobs
